OLM 2021 Hoofdstuk 3

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Online marketingMBOStudiejaar 1

This lesson contains 21 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 90 min

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Wat is de customer journey oftewel de klantreis?

Slide 3 - Open question

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Wat betekent loyaliteit?

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Een goede score is 30 tot 40
Een score lager dan 25 is slecht

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De resultaten van een enquête zijn als volgt:
2% detractors
39% passives
59% promotors
Wat is de NPS score?

Slide 10 - Open question

NPS = promotors -/- detractors = 59 - 2= 57
Is goed

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1. Wat betekent B2C?
2.Wat betekent B2B?

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Hoe kun je ervoor zorgen dat jouw website hoog in de zoekresultaten van Google staat?

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