RDM Lesson 3 (leerjaar 2) :Package deals & Special Offers (I2A) 2022

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Slide 1: Slide

rooms divison managementMBOStudiejaar 2

This lesson contains 22 slides, with interactive quizzes and text slides.

Lesson duration is: 60 min

Items in this lesson

Slide 1 - Slide

What did we talk about last class?

Slide 2 - Mind map

Slide 3 - Slide

How do we sell rooms?

How do we sell hotel rooms?

Websales (e-commerce)

What is important?

Speed (of booking)

User friendly

Good/appealing/intriguing lay out (short text, limited color palet and font)

Clear concept of the hotel

Slide 4 - Slide

Websales (e-commerce)

What is important content for the website?

1. speed

2. user friendly

3. Lay out (short text, font, color palet)

4. Hotel concept is clear/obvious

Slide 5 - Slide

Hotel concepts

''Design/representation of thoughts and mind''

1. Wellness hotel

2. Boutique hotel

3. Design hotel

4. Basic- and budget hotel

5. Luxury hotels

6. Sustainable hotel

Slide 6 - Slide

Slide 7 - Slide

Slide 8 - Slide

Slide 9 - Slide

What happens with a supply-driven arrangement?

Then the hotel itself compiles a package that they try to sell via the website.

Then the hotel proactively approaches guests from previous years by sending them the room offer.

Then the hotel compiles an offer and send this to a specific guest who asked for it

Then the hotel approaches guests from previous years by sending them the room offer on request (the guest indicated to be interested in this during a previous visit).

Slide 10 - Quiz

Slide 11 - Slide

You receive a chat message on your hotel website from a marketing company that would like to supply you with promotional flyers for your ongoing promotion. This is a sample of a demand-driven offer.

Slide 12 - Poll

Slide 13 - Slide

What does UVH stand for?

Uniforme Voorwaarden Horeca

Universele Voorwaarden Horeca.

Uniforme Voorwaarden Hotellerie

Universele Voorwaarden Hotellerie.

Slide 14 - Quiz

Slide 15 - Slide

What are the specific features of an allotment contract?

The risk for the sale lies with the hotel, there is a release date.

The sales risk lies with the hotelier

Tour operators gets room in option

Unsold stock can be returned free of charge

Slide 16 - Quiz

A risk of having a guarenteed contract, is that if you do not sell the rooms you will pay the debt as the supplier (the hotel) will charge you.

TRUE

FALSE

Slide 17 - Poll

Slide 18 - Slide

What is meant by Rate Parity?

Slide 19 - Open question

Slide 20 - Slide

Slide 21 - Slide

Slide 22 - Slide