RDM Lesson 4 (leerjaar 2) :Package deals & Special Offers
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Slide 1: Slide
rooms divison managementMBOStudiejaar 2
This lesson contains 22 slides, with interactive quizzes and text slides.
Lesson duration is: 60 min
Items in this lesson
Slide 1 - Slide
Slide 2 - Slide
Slide 3 - Slide
Slide 4 - Slide
Indoor cycling class at 5am
Corporate package deal (mixed with a relaxing boat tour)
Slide 5 - Slide
Bleisure
Healthy active
Slide 6 - Slide
How do we sell rooms?
How do we sell hotel rooms?
Websales (e-commerce)
What is important?
Speed (of booking)
User friendly
Good/appealing/intriguing lay out (short text, limited color palet and font)
Clear concept of the hotel
Slide 7 - Slide
Slide 8 - Slide
Websales (e-commerce)
What is important content for the website?
1. speed
2. user friendly
3. Lay out (short text, font, color palet)
4. Hotel concept is clear/obvious
Slide 9 - Slide
Hotel concepts
''Design/representation of thoughts and mind''
1. Wellness hotel
2. Boutique hotel
3. Design hotel
4. Basic- and budget hotel
5. Luxury hotels
6. Sustainable hotel
Slide 10 - Slide
What did we talk about last class?
Slide 11 - Mind map
Slide 12 - Slide
You receive a chat message on your hotel website from a marketing company whom would like to supply you with promotional flyers for your ongoing promotion. This is a sample of a demand-driven offer.
Slide 13 - Poll
What happens with a supply-driven arrangement?
A
Then the hotel itself compiles a package that they try to sell via the website.
B
Then the hotel proactively approaches guests from previous years by sending them the room offer.
C
Then the hotel compiles an offer and send this to a specific guest who asked for it
D
Then the hotel approaches guests from previous years by sending them the room offer on request (the guest
indicated to be interested in this during a previous visit).