LessonUp Light - Lesson 5 Student

• Communicatie
• HBO
• Studiejaar 1

Landing: lesson 5

Today

• Info about the format portfolio
• Analysis of an existing press release
• Improve your press release writing skills by completing exercises and acquire new language/communication skills.

Show students portfolio format on TEAMS

Take note (!)

When you submit your assignments on teams:

1. Write your FULL name (first name + last name) and NAME of assignment for each document.
2. ALSO, write your FULL name and NAME of Assignment IN the document itself.
   
3. Observe a good example

Take note (!)

Format Final Portfolio Requirements

Teams: English / Course materials/Format requirements portfolio English 1.1

This is how it works:

- fill in relevant details

- copy & paste your work

- add screenshots of TextAnalyzer

Take note (!)

FINAL summative assignment in MOODLE

Upload your FINAL English Portfolio onto Moodle.

Deadline:  28 October at 23.59

Be sure to use the Format requirements when you upload your final document. See Teams for Format.

Funnel writing

PR format (1/2)

• Logo
• Add: For Immediate Release
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release (see example) 
• An enticing first sentence of 1st paragraph
• Body text containing the announcement details – the who, what, when, where, why and how

PR format (2/2)

• Paragraphs to add Information (Source/Essentials)
• Direct quotes from (important) people 
• Contact Information (contact person, website address etc)
  
• Company Description at Bottom (Boiler plate)
• Add "###" at the End

Add to draft press release

Add all new information from today's lesson to your draft press release.

Written Assignment 3

All versions of the press release for written assignment 3 must be uploaded in Teams to the written assignment 3 folder by  Friday, 8 October at 17.00. 

The last lesson 6 will be used as a consultancy feedback session.

Are you feeling confident in writing the press release?

Yes

No

Somewhat

NEXT CLASS

Dedicated to consultancy, questions, feedback