Lesson 5 in 1.1 in 2022-23

• Communicatie
• HBO
• Studiejaar 1

Landing: lesson 5

Preparations for today

1. If necessary, revise assignment 2 (press release proposal) based on today's feedback.
   
2. Re-read the article How to Create a Riveting Press Release (next slide) (recommended)
3. Watch the web lecture about Writing a PR 2 (next NEXT slide) (required)
4. Write & bring the draft of your summative (final) press release (assignment 3)  (required)
5. Read the theory in your book for unit 23 (Past perfect simple) on pages 106-107 followed by the practice exercises on pages 108-109. Recommended

in SHL

1. Watch web lecture (required)

2. Resubmit formative assignments 1 & 2 on Teams based on feedback received (recommended for all but required for those who received a fail)

3. Complete language exercises/reading assignment (recommended)

Learning goals

Students

1. identify knowledge gaps by checking their knowledge of previously learned material  

2. hone their press release writing skills by completing exercises 

3. acquire new language/communication skills

Today

• Info about the format of your final portfolio
• Analysis of an existing press release
• Improve your press release writing skills by completing practical exercises and acquiring new language/communication skills.
• Press Release Q&A

Show students portfolio format on TEAMS

in SHL

1. Knowledge check (all previous web lectures)

2. Practical exercises for writing a press release

3. English exercises

4. Press release Q&A

Take note (!)

When you submit your assignments on teams:

1. Write your FULL name (first name + last name) and NAME of assignment for each document.
2. ALSO, write your FULL name and NAME of Assignment IN the document itself.
   
3. Observe a good example

Take note (!)

Format Final Portfolio Requirements

Teams: English / Course materials/Format requirements portfolio English 1.1

This is how it works:

- fill in relevant details

- copy & paste your work

- add screenshots of TextAnalyzer to each writing assignment (must be a full B1 level)

Take note (!)

FINAL summative assignment in MOODLE

Upload your FINAL English Portfolio onto Gradework.

Deadline in Gradework:  ????

Be sure to use the Format requirements when you upload your final document. See Teams for Format.

Grammar evaluation check - Mixed tenses

Go to Socrative.com

Student login

Go to MONIQUESROOM

b.socrative.com

Funnel writing

PR format (1/2)

• Logo
• Add: For Immediate Release
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release (see example) 
• An enticing first sentence of 1st paragraph
• Body text containing the announcement details – the who, what, when, where, why and how

PR format (2/2)

• Paragraphs to add Information (Source/Essentials)
• Direct quotes from (important) people 
• Contact Information (contact person, website address etc)
  
• Company Description at Bottom (Boiler plate)
• Add "###" at the End

Analyse a press release

Go to Teams / English / Course materials / lesson 5 

https://www.thebalancesmb.com/proper-press-release-format-3515620

Work in small groups of 3:  you have 15 minutes to analyze this press release.

Take notes!

Quiz follows.

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.

WHO (paragraph 1)
Who issues the news?

WHAT (paragraph 1)
What is the news they share?

WHERE
Where does the event take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (paragraph 1)
When will the event take place (day, date, time)?

HOW (paragraph 1)
How is up-and-coming startup talent celebrated and Startup Summer 2019 kicked off?

1. By joining Startup Colorado
2. By organising a party

HOW (paragraph 1)
How is the event made especially interesting to join?

1. By involving the local entrepreneurial community
2. By kicking off Startup Summer simultaneously

What are the 5 Ws + H that must be in paragraph 1 of your press release?

Write them down now on your device/paper now.

Paragraph 1

Why are Boulder, Denver and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Par. 3

What is the function of par. 4 (starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

Note the new information for you to put in your press release.

Start press release with:

FOR IMMEDIATE RELEASE

Add the dateline:

Use the following format to identify the location and the date of the release:

CITY, State, Month, Day, Year—

or, for Europe:

CITY, Country, Day, Month, Year—

Capitalisation in headline

Use capital letters for:

• nouns
• verbs
• adjectives
• adverbs
• NOT for prepositions and articles

Indicate the End of your press release with

# # #

Add to draft press release

Add this new information to your draft press release

Take 15 minutes to get started (re)writing your draft.

Title

1) Grab attention

Your headline has to be intriguing enough to get journalists to keep reading. 

2) It has to quickly communicate the essence of your message.

3) Use a max. of 14 words for the title.

Title

4) Use the active tense: so for example 'opens', not opened, opening

5) The first letter of each key word should be capitalized.  

 use capital letters for: nouns, verbs, adjectives, adverbs

Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

Conjunctions are linking words, such as 'and', 'because', 'then', 'however', that help your reader follow your train of thought, or see the connection or relationship between ideas and arguments. Conjunctions can also add clarity to your writing, especially an argument or essay.

Your opinion?

😒🙁😐🙂😃

It was an example of a good press release headline

The headline incorporates a figure (95%) that show why the news is significant and demonstrates that the campaign was successful.

What do you think of this one?

Heinz Is Searching for Its First-Ever ‘Head Burger Artist’

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 

‘Head Burger Artist’

raise curiosity.

What would be your press release headline?

headline

Grammar review (book) module 5: page 116-117

Answers found on

Page 393

Written Assignment 3

All versions of the press release for written assignment 3 must be uploaded in Teams to the Written Assignment 3 folder by  Monday 24 October at 9.00am.

Our final lesson 6 will be used as a consultancy feedback session.

Are you feeling confident in writing the press release?

Yes

No

Somewhat

NEXT CLASS

Dedicated to consultancy, questions, feedback