Factors that influence a customer's decision to purchase

• Tourism
• Further Education (Key Stage 5)

How confident are you on requirements for Assignment 1?

😒🙁😐🙂😃

Factors that Influence a Customer Decision to Purchase products or services 

Why is product knowledge so important when you are buying T&T products/services?

Role play time 

Think of a city/destination you know very well.

Work with a partner on selling a holiday to that destination.

You will be rated on your product knowledge.

How do you know if a company you are going to use is reliable or not?

What is meant by empathy and why is it important?

What is an example of effective communication when dealing with customers?

Is value for money perceived in the same way by everyone?

Disney - case study 

Video 

Relate these points to the companies in the video 

Time to work on your assignment

Aim to get P1 and P2 complete by 1315