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5.3
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Economie
Middelbare school
vwo
Leerjaar 3
This lesson contains
20 slides
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interactive quizzes
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Items in this lesson
Welcome back!
Slide 1 - Slide
Program
1. Recap previous class + homework
2. Explanation section 5.3
3. Assignments
4. Discuss assignments
Slide 2 - Slide
5.2 Personnel and production
Costs linked to personnel and production
Employer
and
employee
... the differences?
Slide 3 - Slide
5.2 Personnel and production
Wage costs for an employer:
+ gross wage to employees
+ employer contributions
What is the difference between the gross and net wage?
Slide 4 - Slide
5.2 Personnel and production
Do you as an employee receive the gross wage as an employee?
No..
Gross wage
- wage tax
- national insurance schemes premiums
- employee insurance schemes premiums
- Pension premiums
Slide 5 - Slide
5.2 Personnel and production
National insurance
schemes ensure every Dutch person against
- Loss of income (Dutch Pension Act)
- Survinving Dependents Act (Algemene nabestaandenwet)
- High costs (long-term Care Act)
Slide 6 - Slide
5.2 Personnel and production
Employee insurance
schemes ensure every
employee
against
- loss of income (umemployment act
- incapacity for work
Slide 7 - Slide
5.2 Personnel and production
Labour productivity
Shows how many products an employee can produce per unit of tim
Rise in labour productivity --> reduce the wage costs per product
Can be increased due to mechanisation and automation
Slide 8 - Slide
Assignments
Check assignments of section 5.2
Slide 9 - Slide
Slide 10 - Video
Marketing
Influencing ( potential ) customers to buy your product
Marketing mix: - Product
- Price
- Place
- Promotion
- People
Slide 11 - Slide
Which company has the better marketing mix?
A
Albert Heijn
B
Aldi
C
Both have a good marketing mix
D
Both have a bad marketing mix
Slide 12 - Quiz
Product
material characteristics <---------> non material characteristics
Image of a product
A brand <--------> B brand
manufacturer brand <-------> house brand
Slide 13 - Slide
Price
Psychological prices
Discounts
Increasing prices <------------> decreasing prices
Price discrimination --> different groups pay different prices
Slide 14 - Slide
Place
direct distribution <----> indirect distribution
city centre <----------> near motorways
internet, e commerce --> strong increase
Slide 15 - Slide
Promotion
Target group --> which people do you focus on with your product?
mass communication <--------> personal communication
product advertising (qualities of a product) <--------> brand advertising (promoting your brand)
Slide 16 - Slide
People
Attracting the right people and finding the right staff
Friendly
Reliable
Expert
Slide 17 - Slide
Which 5 P's of the marketing mix did we discuss?
Slide 18 - Open question
Assignments
Complete assignments 1 t/m 11 of section 5.3
Slide 19 - Slide
www.ster.nl
Slide 20 - Link
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