5.3

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Slide 1: Slide
EconomieMiddelbare schoolvwoLeerjaar 3

This lesson contains 20 slides, with interactive quizzes, text slides and 1 video.

Items in this lesson

Welcome back!

Slide 1 - Slide

Program
1. Recap previous class + homework

2. Explanation section 5.3 

3. Assignments

4. Discuss assignments

Slide 2 - Slide

5.2 Personnel and production
Costs linked to personnel and production 

Employer and employee... the differences?

Slide 3 - Slide

5.2 Personnel and production
Wage costs for an employer:
+ gross wage to employees
+ employer contributions 

What is the difference between the gross and net wage?

Slide 4 - Slide

5.2 Personnel and production
Do you as an employee receive the gross wage as an employee?

No..
Gross wage
- wage tax
- national insurance schemes premiums
- employee insurance schemes premiums
- Pension premiums

Slide 5 - Slide

5.2 Personnel and production
National insurance schemes ensure every Dutch person against
- Loss of income (Dutch Pension Act)
- Survinving Dependents Act (Algemene nabestaandenwet)
- High costs (long-term Care Act)

Slide 6 - Slide

5.2 Personnel and production
Employee insurance schemes ensure every employee against
- loss of income (umemployment act
- incapacity for work 

Slide 7 - Slide

5.2 Personnel and production
Labour productivity

Shows how many products an employee can produce per unit of tim

Rise in labour productivity --> reduce the wage costs per product

Can be increased due to mechanisation and automation

Slide 8 - Slide

Assignments
Check assignments of section 5.2

Slide 9 - Slide

Slide 10 - Video

Marketing
Influencing ( potential ) customers to buy your product

Marketing mix: - Product
                                - Price
                                - Place
                                - Promotion
                              - People




Slide 11 - Slide

Which company has the better marketing mix?
A
Albert Heijn
B
Aldi
C
Both have a good marketing mix
D
Both have a bad marketing mix

Slide 12 - Quiz

Product
material characteristics <---------> non material characteristics

                                             Image of a product
                                       A brand <--------> B brand
               manufacturer brand <-------> house brand







Slide 13 - Slide

Price
Psychological prices

Discounts

Increasing prices <------------> decreasing prices

Price discrimination --> different groups pay different prices






Slide 14 - Slide

Place
                    direct distribution <----> indirect distribution

                                city centre <----------> near motorways

internet, e commerce --> strong increase









Slide 15 - Slide

Promotion
Target group --> which people do you focus on with your product?

mass communication <--------> personal communication

product advertising (qualities of a product) <--------> brand advertising (promoting your brand)













Slide 16 - Slide

People
Attracting the right people and finding the right staff

Friendly
Reliable
Expert














Slide 17 - Slide

Which 5 P's of the marketing mix did we discuss?

Slide 18 - Open question

Assignments
Complete assignments 1 t/m 11 of section 5.3














Slide 19 - Slide

Slide 20 - Link