Differences Between a Marketeer and an Account Manager

Marketeer

Definition: a person who promotes products or services

Differences Between a Marketeer and an Account Manager

What do you already know about the roles of a Marketeer and an Account Manager?

Role and Responsibilities of a Marketeer

• Promotes products or services
• Focuses on creating awareness and generating demand

Role and Responsibilities of an Account Manager

• Manages relationships with specific customers
• Ensures customer satisfaction and retention

Comparison between a Marketeer and an Account Manager

• Marketeer focuses on promotion, while Account Manager focuses on customer relationships
• Marketeer creates demand, while Account Manager maintains and grows existing relationships

Skills required for a Marketeer and an Account Manager

• Marketeer: strong communication, creativity, and market research skills
• Account Manager: excellent interpersonal, negotiation, and problem-solving skills

Account Manager

Definition: a person who manages relationships with specific customers

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.