Year 7 Logo Design

• Computing
• Lower Secondary (Key Stage 3)

Year 7 Logo Design

Learning Objective: Create a logo using Vectr demonstrating an understanding of branding.

Groups of threes

black

better

brighter

simple

Branding

Marketing

Recognition

Identity

Innovation

Minimalism

Remember

Iconic

Colourful

Branding

Why do companies have logos?

What makes an effective logo?

What makes an effective logo?

Simplicity- easy to recognise and recall

Relevance - does it imply what the brand is?

Memorable - can the customers recall the logo?

Versatility- Can the logo be scaled?

Colour scheme - Emotional colours, can the logo be black and white?

Shape and form - sharp edges imply strength, rounded edges imply a friendlyness.

Consistency - can the logo be used on a variety of objects and advertising items?

Which do you now think is better please write a sentence describing your answer and why?

- One reason the Nike logo is considered superior is that...
- The Alton Towers logo is more effective because...
- This logo effectively captures Nike’s brand identity through...
- In comparing these logos, we can see that...
- A strong logo not only represents a brand but also...

Task

Design a new school logo in Vectr using what we understand by good logo design and following the brief.

Teacher demonstration

How to use vectr to make shapes, change colours, add text, merge objects and remove objects from each other.