Videos can evoke emotions, make you think, or teach you something. Your first impression determines whether you would like to watch the rest of the video.
The first impression you get of people is strongly associated with their image. Your image says something about how you would like other people to see you. Online, many people are focused on their image: they post pictures on Instagram or use a special avatar for gaming, for example. Take note: image is not the same as identity. Identity is about who you are, and image is about how you would like others to see you.
A video can communicate a lot about someone’s image and identity through camera shots, voice-overs and music.