week 22

• Engels
• Middelbare school
• havo
• Leerjaar 4

First:We read marketing manipulation (p74)

Then make excercise 39 & 40 G reading ( p27) of your activity book 

Answer the questions.

What is said about scent marketing in paragraph 1?

1. By using scent, brand can connect with consumers on a emotional level
2. Smell is the most important factor that influences us to buy something
3. The exact role of scent in consumer behaviour is still a relatively unexplored subject

2 which of the statements is in line with paragraph 2?
1. Rose maroc is a scent that men prefer and makes them spend more when they're shopping for clothes
2. Some marketing consultancies are developing a scent that would appeal to both men and women

1. only 1
2. only 2
3. both 1 & 2
4. neither 1 nor 2

Our reaction to sound is similar to our reaction to smell ( par. 3) Explain this similarity in your own words

4. What is the main function of par. 4?

1. to explain how the rigt type of music can influence anyone to spend more money
2. to make clear the writer's dislike of loud club music in shops
3. to point out that music in shops is especially selected to draw particular customers
4. To show how music is used to create a lively vibe in shops aimed at elderly people

6. Descibe what is meant by 'emotional branding'

5. 'Shoppers make more impulsive purchases when they're overstimulated'( par. 5)
Write down two effects of overstimulation mentioned in the text

7. Why are babies mentioned in relation to beauty in par. 5 ?

1. to demonstrate that even babies judge each other's beauty
2. to point out that people are taught to value beauty at a very early age
3. to show that there is a universal, objective basis for beauty

8. descibe what the 'halo'effect is

9. What does the car ad illustrate about the way people see ads?

Some of the information people receive from the internet is simply wrong

1. get
2. proces
3. understand

Dinner was so pleasant I lingered and missed the film that evening

1. left
2. stayed
3. went ahead

His research has significantly improved the treatment of this illness

1. badly
2. greatly
3. possibly

This programme enables students to access class materials online

1. damages
2. forces
3. makes possible

I think it was a deliberate attempt to trick people

1. exaggerated
2. naive
3. planned

The weather conditions were very favourable today

1. extreme
2. pleasant
3. vague

Comparisons / superlatives p 76

vergelijkende / overtreffende trap

Fast

Faster

(than)

Fastest

beautiful

more beautiful 

(than)

most beautiful

'De' regel

Bijvoeglijke naamwoorden van twee lettergrepen die eindigen op -er, -ow en -y, krijgen -er en -est óf more ... en most .. :

clever cleverer / cleverest /

more clever most clever

Dit geldt ook voor woorden van twee lettergrepen waarvan de klemtoon op de laatste lettergreep valt:

polite politer / politest /

more polite most polite

Bijvoeglijke naamwoorden van twee lettergrepen die eindigen op -e, krijgen -r en -st of more ... en most 

simple simpler / simplest /

more simple most simple

Bijvoeglijke naamwoorden van twee lettergrepen die eindigen op -y, krijgen -ier en -iest maar soms mag ook more ... en most ... :

happy happier / happiest /

(more happy) (most happy)

De overige bijvoeglijke naamwoorden van twee lettergrepen en die van drie of meer lettergrepen, krijgen more en most ervoor:

boring (saai) more boring most boring

famous (beroemd) more famous most famous

beautiful (mooi) more beautiful most beautiful

exceptional (uitzonderlijk) more exceptional most exceptional

Onregelmatige bijvoeglijke naamwoorden

Het Engels kent een aantal onregelmatige bijvoeglijke naamwoorden:

bad (slecht) worse worst

far (ver*) further furthest

far (ver*) farther farthest

good (goed) better best

ill (ziek) worse worst

little (weinig) less least

many (veel**) more most

much (veel**) more most

old (oud***) elder eldest

* farther/further en farthest/furthest:

farther - farthest gebruik je als het om een echte afstand gaat (Australia is farther than Turkey) & further - furthest gebruik je in figuurlijke afstanden (This problem needs further investigation).

Onregelmatige bijvoeglijke naamwoorden

Het Engels kent een aantal onregelmatige bijvoeglijke naamwoorden:

bad (slecht) worse worst

far (ver*) further furthest

far (ver*) farther farthest

good (goed) better best

little (weinig) less least

many (veel**) more most

much (veel**) more most

old (oud***) elder eldest

* farther/further en farthest/furthest:

farther - farthest gebruik je als het om een echte afstand gaat (Australia is farther than Turkey) & further - furthest gebruik je in figuurlijke afstanden (This problem needs further investigation).

*** het regelmatige old - older - oldest bestaat ook, maar vooral bij personen gebruik je het onregelmatige old-elder-eldest. Elder en eldest kun je alléén gebruiken als bijvoeglijk naamwoord voor een zelfstandig naamwoord, bijv.: he is my elder brother (hij is mijn oudere broer). Je kunt dus niet zeggen: "He is elder than Jim", maar wel: "He is older than Jim."

Drie of meer lettergrepen en overige

De overige bijvoeglijke naamwoorden van twee lettergrepen en die van drie of meer lettergrepen, krijgen more en most ervoor:

boring (saai) more boring most boring

famous (beroemd) more famous most famous

beautiful (mooi) more beautiful most beautiful

exceptional (uitzonderlijk) more exceptional most exceptional

My brother has a ... (tidy) room than me.

She's got ... (little) money than you, but she doesn't care.

Valencia played ... (bad) than Real Madrid yesterday.

Who is .... (talkative) person in your family?

Australia is ... (big) than England.

The ... (hot) desert of all is the Sahara and it's in Africa.

www.englisch-hilfen.de

Much vs. Many = veel

"Much" = ontelbare woorden 
much money, much water, much time

"Many" = telbare woorden
many dollars, many bottles of water, many minutes

2. Do you still have ________ work to do?

1. Many
2. Much

Little vs. Few = een beetje / paar

"A little" = ontelbare woorden
a little money, a little water, a little time

"A few" = telbare woorden
a few dollars, a few bottles of water, a few minutes

Little / Few (zonder "a") = weinig. 

5. Not ______ people know how to spell "awkward" correctly.

1. Many
2. Much

6. Only _________ students studied for the test.

1. A few
2. A little

7. Only ______ films have been made about this subject.

1. A few
2. A little

8. The weather has been dry recently. We've had _______ rain.

1. Few
2. Little

9. _______ is known about this topic.

1. Few
2. Little

phrasal verbs (p 78)

Bestaande werkwoorden kunnen talloze nieuwe betekenissen krijgen door toevoeging van een bijwoord, een voorzetsel of een combinatie er van​

Bijvoorbeeld:

Ask out – to ask someone out on a date. 

Ask around – ask a number of people for information or help. 

www.englisch-hilfen.de

To do

exercise 42 & 48 

GC course comparisons if you want

work on presentation