Unit 205- Promoting Products and Services

• Hairdressing
• Higher Education (non-degree)

Unit 205- Promoting Products and Services

Expectations- Classroom Rules

• No entering the classroom without a tutor 
• No food or drinks  when entering the classroom- Only water in a clear bottle
• Log onto a Chromebook
• Complete 'Do Now' task
•  Participate fully in your session
• No Hands up- Questions- No opt out 
• No use of mobile phones- unless instructed to by tutor
• Learning Review booklets/ Knowledge organisers 
• Remember to put Chromebooks at the end of session and remember to log out and put back on charge. 

List what safety checks you need to do consider when using a handheld dryer and tongs/straighteners?

Which one is not the reason why you follow manufacturers instructions?

1. To be able to give the correct advice to clients
2. To see how long the product lasts
3. To get the best results
4. To use the products correctly

Why should you brush the hair out after a set?

List five reasons why the direction of air flow is important.

What methods are there for controlling long hair?

List the methods for securing hair

Vertical Roll 

Define what is meant by 'Feature' and ' Benefit'

Feature and Benefit 

Feature - Is a description of a product or service, how long it lasts, the method of application and how much it will cost

Benefit - How the service or product will enhance the hair style/ colour of the hair.

I used to think...

Now I think...

Learning Technique

What is a good selling technique when promoting products and services?

1. Ignoring customer feedback
2. Using aggressive sales tactics
3. Highlighting the unique features and benefits
4. Offering unclear product information

Which of the following is a bad selling technique for promoting products and services?

1. Making false claims about the product or service
2. Listening to customer needs and preferences
3. Offering discounts and promotions
4. Providing transparent and accurate information

What should be emphasized when promoting products and services to attract customers?

1. Quantity of products available
2. Quality and reliability of the products/services
3. Inflating the prices of products/services
4. High-pressure selling tactics

Which feature of a product or service is likely to appeal to customers?

1. User-friendly design and ease of use
2. Complex and confusing user interface
3. Outdated and obsolete technology
4. Limited functionality and capabilities

What is an example of a bad selling technique for promoting products and services?

1. Pressuring customers to make immediate purchasing decisions
2. Providing detailed product demonstrations
3. Offering a satisfaction guarantee
4. Listening to customer feedback and concerns