Unit 205- Promoting Products and Services

• Hairdressing
• Higher Education (non-degree)
• Further Education (Key Stage 5)

Unit 205- Promoting Products and Services

Expectations- Classroom Rules

• No food or drinks  when entering the classroom- Only water in a clear bottle
• Log onto a pc or laptop
•  Participate fully in your session
• No use of mobile phones- unless instructed to by tutor
• Learning activity booklets ready
• Remember to put away laptops at the end of session and remember to log out 

Define what is meant by 'Feature' and ' Benefit'

Feature and Benefit 

Feature - Is a description of a product or service, how long it lasts, the method of application and how much it will cost

Benefit - How the service or product will enhance the hair style/ colour of the hair.

I used to think...

Now I think...

Learning Technique

What is a good selling technique when promoting products and services?

1. Ignoring customer feedback
2. Using aggressive sales tactics
3. Highlighting the unique features and benefits
4. Offering unclear product information

Which of the following is a bad selling technique for promoting products and services?

1. Making false claims about the product or service
2. Listening to customer needs and preferences
3. Offering discounts and promotions
4. Providing transparent and accurate information

What should be emphasized when promoting products and services to attract customers?

1. Quantity of products available
2. Quality and reliability of the products/services
3. Inflating the prices of products/services
4. High-pressure selling tactics

Which feature of a product or service is likely to appeal to customers?

1. User-friendly design and ease of use
2. Complex and confusing user interface
3. Outdated and obsolete technology
4. Limited functionality and capabilities

What is an example of a bad selling technique for promoting products and services?

1. Pressuring customers to make immediate purchasing decisions
2. Providing detailed product demonstrations
3. Offering a satisfaction guarantee
4. Listening to customer feedback and concerns