KNOWLEDGE CLIP -AIDA Selling Technique


  
USING THE 
'AIDA MODEL' 






WELCOME  
TO PROMOTE YOUR BRAND TO FUTURE CUSTOMERS/ INTERNS.
4-5 min
promotional flyer
pen+paper
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Slide 1: Slide
EngelsMBOStudiejaar 2

This lesson contains 11 slides, with text slides.

Items in this lesson


  
USING THE 
'AIDA MODEL' 






WELCOME  
TO PROMOTE YOUR BRAND TO FUTURE CUSTOMERS/ INTERNS.
4-5 min
promotional flyer
pen+paper

Slide 1 - Slide

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Slide 2 - Slide

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You're trying to attract
people who are 
searching for an internship
What is the company/ brand offering these interns?

Slide 3 - Slide

What was your brand's 'great idea'? What problem are they trying to solve? What products/ services do they sell? What are the internship opportunities? The contact details? 


How do you 
'effectively sell' 
your brand/company 
to future interns?
I want an
internship!

Slide 4 - Slide

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TASTY FRIED
CHICKEN
"Hi there! 
I'm selling really tasty fried chicken.
You want to buy some?" 
EXAMPLE

Slide 5 - Slide

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How do you effectively sell something?

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How McDonalds does it:
SELLING FRIED
CHICKEN
EXAMPLE

Slide 7 - Slide

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INTERNSHIPS
ATTENTION
INTEREST
DESIRE
ACTION

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Attention/ Awareness
attract the attention of the possible interns.
Interest
raise the intern's interest by showing the advantages/ benefits of working at this company.
Desire
convince future interns that an internship at this company would be an amazing opportunity for them.
Action
persuade interns to apply for an internship and explain 
how/ where they can apply.

Slide 9 - Slide

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You should tell them about all the wonderful things you can learn here.
I know... but how 
do I first capture 
their attention?

Slide 10 - Slide

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Now you know what to do.

Slide 11 - Slide

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