STRATEGY Social media and influencer marketing
On social media you see a lot of influencers. Influencers can be a big inspiration to their followers and almost feel like their friend. That can benefit companies! A lot of companies really want to work with influencers, so that they can promote the company’s products. This is called influencer marketing. This can also benefit influencers because the more followers they have, the more money they earn.
As an influencer can feel like a friend, a sponsored message can feel like the influencer is helping you make your choices. What they are actually doing is advertising.YouTubers have agreed on a social code. They have to let their followers know if they get sponsored or not. They do that by showing the name of the company or product at the beginning of the video or in the description below their post.
Sometimes, an influencer acts as if they aren’t promoting something when they really are. This is called covert advertising (sluikreclame). There are a couple of waysthis happens:
– The brand name of a product comes into view.
– Products are tested and the influencer gives a positive review.
– An influencer visits a place, for example a shop, and gives a positive review.
Lesson duration is: 80 min
