3. typography

• Kunst
• Middelbare school
• vwo
• Leerjaar 3

Graphic design 

lesson 3: Typography 

Take the time to really think about your answers. Giving it a go and trying even when you don't know will help your learning and memory. Answers like 'IDK' won't help you at all. 

language support 

These words will help you to understand this lesson: 
1. Most apps start with default settings. 
2. You need to condense the content to create more space. 
3. You need to expand the content to fill the page. 
4. It is a common mistake to use too many fonts. 
5. At Christmas we use a lot of decorative fonts. 
6. For business we use neutral fonts. 
7. Sometimes you have to limit your options. 

sierlijk 

inkorten, zonder de inhoud te veranderen 

standaard 

neutraal, zakelijk 

veel voorkomend 

uitbreiden of groter maken 

beperken 

default

condensing information 

expand

common mistake

decorative 

neutral 

limit 

subject vocabulary 

How many of these words do you already know?
1. Count them and remember the answer. 
2. Which words don't you know? Remember 2-3 words. 

How many words did you know?

Which words didn't you know?

01:30

The first font is

1. sans serif
2. serif

01:30

The second font is

1. sans serif
2. serif

01:55

decorative fonts can be used

1. for details
2. in moderation
3. for headers and titels
4. all answers are correct

01:55

This type of font is called

1. serif
2. san serif
3. all caps
4. script

The second font is called:

This font style is called

does this font fit
with the content

1. yes
2. no

................. is used to guide the reader's eye to what is most important.

1. kerning
2. leading
3. hierarchy
4. script

................. is used to guide the reader's eye to what is most important.

In this design ......... was
changed to achieve an
artistic effect

1. hierarchy
2. tracking
3. leading
4. all caps

leading is space between

1. letters
2. lines of text

tracking is space between

1. letters
2. lines of text

the space between lines of text is called

serif fonts are used a lot for

1. formal articles
2. newspapers
3. websites
4. all answers are correct

How many fonts would you use for one poster?

1. one
2. two
3. three
4. four

What is wrong in this poster?

1. bad font
2. bad leading and tracking
3. bad leading and font
4. bad hierarchy