persuasive email

• Engels
• Middelbare school
• vwo
• Leerjaar 4

What to Include In a Persuasive Email

• A clear and attention-grabbing subject line
  
• An introduction that establishes trust and rapport with the recipient
  
• A clear statement of your purpose that highlights the benefits for the recipient
  
• Evidence to support your claims, such as data or testimonials
  
• A specific and easy-to-follow call to action
  
• A friendly and professional tone that shows respect for the recipient

#1 Personalize

Personalization is key to getting your emails noticed. Use the recipient’s name in the subject line if possible, or use “you” to make the message feel more personal. This can increase your open rates by up to 327.75%.

#2 Focus on the recipient

Make the recipient the focus of your message. Instead of talking about yourself or your product, start by mentioning something they’ve done or achieved. This can help build rapport and make the recipient more receptive to your message.

#3 Be relevant

Make sure your message is relevant to the recipient. If you’re sending a sales pitch for car insurance to someone who doesn’t own a car, you’re wasting your time. Segment your list and tailor your message to each group.

#4 Ask questions

Asking questions can help engage the recipient and encourage them to respond. Try asking a simple question related to your product or service. This can create curiosity and encourage the recipient to learn more.

#5 Have a clear call to action

Always include a clear call to action in your message. Make it clear what you want the recipient to do next, whether it’s visiting your website, scheduling a call, or making a purchase. This can help increase your response rates and move the recipient closer to becoming a customer.

Subject: Share the love and save!

Dear [Customer’s Name],

We wanted to reach out and thank you for being a valued customer. We appreciate your business and would like to offer you a special deal.

If you refer a friend to us and they make a purchase, we’ll give you both 15% off your next purchase. Plus, your friend will receive a special discount on their first purchase.

Simply forward this email to your friends and family or share the referral link below.

[Referral link]

Thank you for your support and loyalty.

Best regards, [Your Name]

EXAMPLE

• This product is essential to ..
  
• It is obvious that this is very..
  
• A good ... cannot do without ...
  
• Our service is by many regarded as ...
  
• You can compare this product with ...
  
• The service we offer is much more .. .than...
  
• It will help you to ...
  
• ... are available in a range of different textile prints / fabrics (stoffen) ...
  
• ... come in an array of sizes / colour options / styles ... 

Describing a product or service: 

• Wouldn't it be fantastic if ... 
• Have you ever felt ... 
• Tired of ...?
• Would you like to ... 
• We now have the answer
• There is a special offer
• So stop looking for .. 
• React now, and get ... 
• Try ... for free!

Writing a persuasive e-mail:

Assignment

• Think of something you want to get rid of. Or maybe there is a special service you can offer me? Persuade me to buy it from you. 
• Describe the item / service. 
• Try to convince me / persuade me to buy it from you. 
• Write the e-mail on paper and hand in. 
• Your classmates will read it as well!
• There are sentences in the lessonup to help you.
• Online §2.5: ex 1, 5, 6, 7, 8, 12 + Test Jezelf
  

onvoldoende / voldoende / goed?

1. personalize

2. focus on the recipient

3. be relevant

4. ask questions

5. clear call to action

+ The English writing pittfalls