Unit 10 - chapter 4. Be able to interpret research findings

Welcome to your online market research class.

Today we will:
* Discuss case study removing tattoos page 255
* Chapter 4: Be able to interpret research findings
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Slide 1: Slide
Market researchMBOStudiejaar 3

This lesson contains 13 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 45 min

Items in this lesson

Welcome to your online market research class.

Today we will:
* Discuss case study removing tattoos page 255
* Chapter 4: Be able to interpret research findings

Slide 1 - Slide

Slide 2 - Slide

Let's look at the case study
1. Define the issue
2. set out five market research objectives
3. who is the target audience for the research
4. what data will you want to collect?
5. what methods will you use to collect the data?
6. who will collect it and when?
7. How will you present the data?

Slide 3 - Slide

1. Define the issue

Slide 4 - Mind map

What 5 market research objectives?

Slide 5 - Open question

Who is your target audience?

Slide 6 - Mind map

What data will you want to collect?

Slide 7 - Slide

What research method would you use to collect the data?
A
focus group
B
E-market research
C
field trial
D
survey

Slide 8 - Quiz

How will you present the data?

Slide 9 - Slide

What are 3 ways of representing the 'average'?

Slide 10 - Open question

Slide 11 - Video


Please read 4.2 
(page 269 to 271) 

timer
4:00

Slide 12 - Slide

What have you learned?

Slide 13 - Mind map