Advertisement analysis essay feedback

• Engels
• Upper Secondary (Key Stage 4)
• GCSE

Today's objectives 

Reconsidering persuasive techniques used in the print advertisement 

Understanding the benchmark we are working towards 

Understanding some expectations for BPs

Trying to implement that understanding and reflecting on your own work 

Introduction to A Doll's House 

Lisa, Keesje, Sonny 

Symon

Marlene 

Mert 

Ayla

Alessandro

Liv 

Dasha

Ilia

Constance 

Bade 

Mila 

Cia

Elias 

Alexandra

Nishtha 

Janna 

Sofia

Mijntje 

Oya 

Onomatopoeia 

Font

Punctuation - exclamation marks, full stops 

Formatting - size, capitalisation 

Colour - saturation and gradient

Image 

Tagline

Register -formality/ informality/ colloquiality

Humour 

Semantic field - food 

Imagery - gustatory 

alliteration 

Imagery - auditory  

Power of three 

sentence length, enjambment 

Tagline

Slogan 

Anchoring 

Formatting - size, capitalisation, brand style 

Colour - saturation and gradient

Image 

Font

Register -formality/ informality/ colloquiality

Visual narrative 

Signifier 

Signified 

Composition 

alliteration 

Negative space 

Rule of thirds 

Imperative 

External link 

Body Language 

Mnemonic 

Product 

Context 

Audience

Visuals 

Text

Emotions

Value message

Subtext

Thesis statement 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points.

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

The advertising agency, De Vries Global, developed a specific personality for their “3-minute miracle deep colour treatment” that references stereotypes of Australian temperament. Subsequently, this relationship between the advertisement and the reader is employed to entertain and persuade the audience to buy the product or feel positive towards the product. In the copy the register is consistently informal and colloquial. The initial line of the copy uses the power of three to introduce three onomatopoeic words that are highlighted through three dynamic exclamation marks. These vigorous words, “Bam! Pow! Kaboom!”, pull attention to the advertisement and establish the humorous, enthusiastic, playful and jokey voice of the copy. Moreover, the text establishes a dialogue which engages the reader. These three initial words are then juxtaposed with three onomatopoeic words, “Sigh. Whimper. Yawn.” that sit in humorous opposition with the opening line. Full stops aid this opposition and focus the reader on what is not expected from their coloured hair. Consequently, the imperatives, “Live life in colour.” and, “keep it that way.” demand action from the reader and encourage the reader to engage further with the advertisement. The copy closes with a jokey ironic tone, “Or, to use the correct technical language,” and mirrors the stylistic techniques used in the first line, “zing, oomph, zowie and ker-pow.” Therefore, establishing a light-hearted, joyful personality for this product which engages and entertains the reader whilst conveying the unique selling points. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

Moreover, colour and typography are implemented to trigger and hold the reader’s attention, and increase the probability that the reader will buy the product in the future. Purple, orange and yellow are the three colours implemented in the advertisement. These are the colours on the product, and remind the audience of what they should look for on a crowded pharmacy’s shelf. The background is light yellow generating connotations to sunlight and warmth. These connotations link to the copy’s established connection to Australia and a light-hearted view on life. Furthermore, the background image shows the “Quandong”, “an Australian Wild Peach” which focusses attention on the unique ingredient used in this product. The copy is printed in a gradient form purple on the left to orange on the right. This gradient pulls the eye towards the end of the line and encourages engagement with the text. The typography is varied. The formatting emphasizes the humour of the message by placing the onomatopoeic words in a larger point size and the names of the unique ingredient and the product in a comparable size. This allows the reader to skim over the copy and understand the main message without reading the complete text, thus increasing the chance of persuading the reader to buy the product. 

Through the skilful use of textual stylistic choices, colour and imagery, the advertising agency De Vries Global establishes a personality for their product, engenders a relationship with the audience and holds attention to persuade and entertain their target audience. 

How has the author used evidence in this paragraph when quotes were not available? 

Today's objectives 

Reflecting on your own work 

Reconsidering a thesis statement 

A good example of a response 

Formality of your response 

Understanding some expectations for BPs

Lisa, Keesje, Sonny 

Symon

Marlene 

Mert 

Ayla

Alessandro

Liv 

Dasha

Ilia

Constance 

Bade 

Mila 

Cia

Elias 

Alexandra

Nishtha 

Janna 

Sofia

Mijntje 

Oya 

Thesis statement 

Through the skilful use of textual stylistic choices, colour and image the advertising agency attaches the value of familial love, rest and comfort to their product to appeal to mothers and fathers, specifically those with young children. 

The text style and language used to anchor the visuals to the brand is highly versatile due to the specific style required to achieve their intended purpose. Firstly, the slogan below the image of the product states, "Works Wonders", the clear alliteration allows for this phrase to be retained. This lyrical phrase has been placed in close proximity to the product to create an association between the product and the slogan. This aids in retention when the target audience is at the supermarket and increases the likelihood of buying the product. The phrase "cuddle up in the softness and freshness", directly links to the visuals of the advertisement, additionally, it appeals to the imagination of the reader. This, pared with the imperative "cuddle up", at the start invites the reader to imagine themselves in a similar setting. The phrase "NEW Tide with a touch of Downy", has two stylistic elements. The first is "NEW" written fully capitalised. This emphasises the unique and unusual quality of this product making it more desirable. The "Tide" and "Downy" are both written in cartoon-like font that are brand specific. This has been done to create more versatilely within the text and also to allow the views to associate the advertisement more closely to the brands. Additionally, the phrase "Visit tide.com/touch for an irresistible offer." indirectly tells the reader that they will miss out if they do not purchase this product. The employs the bandwagon effect to the product and aids a speedy purchase. Finally, as the text has been placed at the bottom of the advertisement. This corresponds with the theory that you view an image from the top left and end on the bottom right. This composition allows the reader to first experience the emotional response to the image and only then associate those feelings with the brand. 

The use of light and colour creates contrast that highlights the multiple aspects that this advertisement focuses on. The colour scheme of the overall advertisement is black and grey, brown and white. However, the detergent is presented in bright orange. This contrast emphasises the connection between the image presented and the brand. The contrast between the skin colour of the father and son and their bedding and clothing highlights the whiteness of the sheets. White sheets are commonly associated with cleanliness and this contrast makes this colour stand out. Additionally, a shadow that surrounds the duo is also present. This shadow frames the boy and his father, placing focus on them. The audience looks at the light first, so the primary focus of the viewers will be the subjects that are not covered by the shadow. This intensifies the focus on the familial bond between the subjects that is highlighted. Lastly, it is clear the light from outside the window is daylight, indicating they are sleeping at a moment which is not common, for the men specifically. This alludes to the fact that he is willing to sleep during the day due to the extreme comfort he experiences at the hand of this detergent. 

Through the skilful use of textual stylistic choices, colour and image the advertising agency attaches the value of familal love, rest and comfort to their product to appeal to mothers and fathers, specifically those with young children. 

This demonstrates

conveys 

Suggesting

This indicates

this articulates 

this illustrates 

Revealing/this reveals 

This implies

This portrays

this depicts 

This signifies 

Presenting

Confirming

This establishes

This proves

Supporting

This points to

This highlights

this evokes 

explores 

Instead of this shows ...

The author uses ...

Lots of different ...

This shows me that ...

This means that ...

The people reading the poem feel...

Like when ...

Also, the author uses ...

The advertisement is about comfort 

The good use of ...

by using ...

Your own three examples 

1. 

2.

3.

The author employs ...

A variety of...

This suggests to the reader that ...

This reveals that ...

This evokes a feeling of  ... in the reader

For example...

In addition, the author uses ...

The advertisement deals with the value of ...

The effective use of ...

Through the use of ...

Verb + preposition = phrasal verb 

They are consistently informal 

If you can replace them with a single verb, your writing will become more formal and academic. 

Stick by ...

Jump out ...

Tie to ... 

Makes for ...

At first glance ...

First off ...

Second off ...

Steals the deal ... 

Show off ... 

and not to forget about ... 

Brings to the table ... 

Go hand in hand ... 

Moving on to ... 

easy on the eyes ... 

check (the product) out ... 

highlight 

secondly 

is associated with 

initially 

remain

firstly 

is persuasive 

Foreground 

also considering 

is employed to persuade 

additionally 

attractive 

consider (the product) 

Results in

furthermore  

root of the day 

Lum, luc, lus & lun=  comes from Latin and all have the meaning "light". For example in the word Luminous which means full of light or brilliant. 

He had a luminous idea that had all his contemporaries gasping with astonishment. 

Rate the word 1 to 4

1. I do not know the word, and I have never seen it before. 

2. I've heard or seen the word before, but I'm not sure what it means. 

3. I know the word and can recognise and understand it while reading, but I probably wouldn't feel comfortable using it in writing or speech. 

4. I know the word well and can use it correctly in writing or speech. 

Elucidate

Word of the day

Elucidate (v) - to explain something or make something clear

Turn to your neighbour and elucidate the word elucidate. 

The reasons for the change in weather conditions have been elucidated by several scientists.

continue, accept, embrace, encourage, use, want, meet, face 

Body paragraph practise 

Write a body paragraph using analysis on gustatory imagery, semantic field and the tagline and logo for the product focusing on persuasion through personality, relationship and attention holding. 

• Topic sentence focuses on (one of) the big ideas. 
  
• Arguments are linked through linking words and phrases
  
• evidence is given
  
• relationship between advertisement and reader is discussed (effect on the reader) 
  

Employ what you have learnt 

Annotate this advertisement for all the textual and visual techniques that you can find. 

Write a thesis statement for this advertisement. 

Use the information you have received in this lesson.