Gendered Advertising: Diet Coke vs. Coke Zero

Gendered Advertising: Diet Coke vs. Coke Zero

Learning Objective

Understand the concept of gender-based advertising and its impact on consumer behavior.

What do you already know about gender-based advertising?

Introduction to Gender-Based Advertising

Defining gender-based advertising and its influence on consumer perceptions.

Evolution of Diet Coke and Coke Zero Ads

Examine historical advertisements for Diet Coke and Coke Zero, noting any gender-specific themes.

Analyzing Gender Stereotypes

Identify common stereotypes perpetuated in Diet Coke and Coke Zero ads.

Impact on Consumer Behavior

Discuss how gender-based advertising influences consumer choices and perceptions.

Case Study: Diet Coke vs. Coke Zero

Compare and contrast advertising strategies for Diet Coke and Coke Zero in relation to gender.

Breaking Gender Stereotypes

Explore ways in which companies can create more inclusive advertising campaigns.

Ethical Considerations

Examine the ethical implications of perpetuating gender stereotypes in advertising.

Role Play: Creating Inclusive Ads

Engage in role play activities to develop inclusive advertising concepts for Diet Coke and Coke Zero.

Impact on Society

Discuss the broader impact of gender-based advertising on society and culture.

Media Literacy and Critical Thinking

Highlight the importance of media literacy and critical thinking in interpreting advertising messages.

Interactive Quiz

Engage in a fun quiz to test understanding of gender-based advertising and its impact.

Real-World Application

Apply the knowledge gained to evaluate current advertisements for similar products.

Reflection and Discussion

Encourage students to reflect on their learning and engage in a class discussion.

Conclusion

Summarize key takeaways and reinforce the importance of critical analysis in media consumption.

Assessment

Complete a short written or verbal assessment to gauge understanding of the topic.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.