Building a Profitable Business: Creating Your Business Model

Building a Profitable Business: Creating Your Business Model

Learning Objective

At the end of the lesson, you will be able to explain how to create a business model.

Introduce the objective of the lesson and set expectations for what students will learn.

What do you already know about business models?

Slide 1: Introduction

Definition of a business model: a plan that outlines how a company creates, delivers, and captures value.

Explain the concept of a business model and its importance in creating a successful business.

Slide 2: Key Elements of a Business Model

Identify and describe the key elements: customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, and key partnerships.

Break down the different components of a business model and explain their significance.

Slide 3: Customer Segments

Define customer segments as distinct groups of customers with similar needs and characteristics.

Discuss the importance of understanding and targeting specific customer segments in a business model.

Slide 4: Value Proposition

Explain how value proposition refers to the unique value a company offers to its customers and how it solves their problems or satisfies their needs.

Highlight the significance of a compelling value proposition in attracting and retaining customers.

Slide 5: Channels

Discuss the different channels through which a company delivers its value proposition to customers.

Explain the importance of selecting the right distribution channels to reach the target audience effectively.

Slide 6: Revenue Streams

Explain the various ways a company generates revenue from its customer segments.

Discuss the significance of diverse revenue streams and the need for sustainable sources of income.

Slide 7: Key Activities, Resources, and Partnerships

Describe the key activities, resources, and partnerships required to deliver the value proposition and drive revenue.

Emphasize the importance of identifying and leveraging essential activities, resources, and partnerships.

Slide 8: Putting It All Together

Guide students through the process of creating a business model by integrating the key elements discussed.

Provide examples and encourage students to think critically about their own business ideas.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.