Collocations reviewed/ Unit 3D/ CITO Listening practice
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Lesduur is: 70 minOnderdelen in deze les
Slide 1 - Tekstslide
Slide 2 - Tekstslide
Slide 3 - Tekstslide
The real Mad Men
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in ... a successful campaign.
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in ... a successful campaign.
A
gaining
B
launching
C
boosting
D
manipulating
Slide 4 - Quizvraag
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in launching a successful campaign or ... market research.
A
conducting
B
manipulating
C
making
D
gaining
Slide 5 - Quizvraag
The truth is that the 1950s and 1960s were revolutionary times in the advertising industry, and the agencies on Madison Avenue in New York were at the forefront of finding new ways of ... public opinion and getting consumers to part with their money.
A
conducting
B
manipulating
C
making
D
gaining
Slide 6 - Quizvraag
Although the first agencies had been ... on Madison Avenue decades earlier, it wasn't until the 1950s that they came into their own.
A
outstripped
B
boosted
C
made
D
set up
Slide 7 - Quizvraag
Agencies such as Doyle Dane Bernbach used an incredibly successful soft sell approach to ... the sales of their clients' products.
A
outstrip
B
boost
C
make
D
set up
Slide 8 - Quizvraag
Thus enabling them to ... a much larger market share, ... their rivals and ... enormous profits. The agency's ads were honest, witty and original, and used images in creative ways, introducing a style of advertising that is still with us today.
A
gain - outstripping - making
B
gain - outstripping - making
C
make - gaining - outstripping
D
make - outstripping - gaining
