Collocations reviewed/ Listening practice/ Unit 3 D

• Engels
• Middelbare school
• vwo
• Leerjaar 5

February 12th

Programme

- Collocations reviewed

- Cito Listening practice (woots - vwo)

- Reading: SB p. 38/39

Collocations

Let's see what you remember from last week's exercises on collocations in advertising.

Collocations: Key exercise 5

1. SET UP a display/ a company/ an advertising agency

2. CONDUCT market research/ a survey/ market analysis

3. LAUNCH a product/ an advertising campaign/ an investigation

4. MAKE a deal/ an impact/ a profit/ a loss

5. GAIN market share/ experience/ access (to)

6. BOOST sales/ profits/ productivity

7. OUTSTRIP supply/ rivals/ inflation/ the competition

8. MANIPULATE our minds/ public opinion/ behaviour/ data

The real Mad Men
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in ... a successful campaign.

1. gaining
2. launching
3. boosting
4. manipulating

In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in launching a successful campaign or ... market research.

1. conducting
2. manipulating
3. making
4. gaining

The truth is that the 1950s and 1960s were revolutionary times in the advertising industry, and the agencies on Madison Avenue in New York were at the forefront of finding new ways of ... public opinion and getting consumers to part with their money.

1. conducting
2. manipulating
3. making
4. gaining

Although the first agencies had been ... on Madison Avenue decades earlier, it wasn't until the 1950s that they came into their own.

1. outstripped
2. boosted
3. made
4. set up

Agencies such as Doyle Dane Bernbach used an incredibly successful soft sell approach to ... the sales of their clients' products.

1. outstrip
2. boost
3. make
4. set up

Thus enabling them to ... a much larger market share, ... their rivals and ... enormous profits. The agency's ads were honest, witty and original, and used images in creative ways, introducing a style of advertising that is still with us today.

1. gain - outstripping - making
2. gain - outstripping - making
3. make - gaining - outstripping
4. make - outstripping - gaining

Skills practice

- SB p. 38/39: Read the text and do exercises 4, 6, 7 and 8

- Woots.nl: Practise your listening skills. Try out one of the vwo practise tests!

Thursday

- Finish the exercises in your SB
- Bring your SB and device to class
- Study wordlist unit 3 WB pp. 130/131: revise all