Lesson 1 Marketing VS advertising
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Lesduur is: 50 minOnderdelen in deze les
Slide 1 - Tekstslide
Teacher
Welcome the students, tell them that they are going to be taken along in a lesson series entailing six classes of which the topic will be marketing and advertising.
Slide 2 - Tekstslide
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Slide 3 - Tekstslide
Teacher:
Tell students to create a Wizer.me account to use for the worksheet assignments.
Slide 4 - Tekstslide
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Slide 5 - Tekstslide
The goal for this lesson is to familiarize students with marketing and advertising, and vocabulary of this topic.
timer
8:00
Marketing and Advertising
Slide 6 - Woordweb
- Create groups of 3/4 students
- Think about what marketing and advertising means by yourself, take two minutes to do this
- Now discuss what they mean in your group and write down any words that come to mind (3 mins)
- Choose your best words and enter them into lesson up
- Discuss entries with whole class (3 mins)
Slide 7 - Tekstslide
Students go to Wizer.me and complete exercise 1 (go to the next slide so students can follow the link).
Slide 8 - Link
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Slide 9 - Video
Teacher:
Tell the students they are going to watch a video about the difference between advertising and marketing. The video will stop at certain points in which they will be asked questions on comprehension.
"the best marketing doesn't feel like marketing" Why do you think this is?
A
Because customers won't want to buy products
B
Because it should feel entertaining and educational
Slide 10 - Quizvraag
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Advertising
A
is done to promote a product (usually by an advertising company)
B
is always honest
C
does not need a customer
D
is not useful for building a brand
Slide 11 - Quizvraag
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Advertising
Marketing
Has to be paid for and is made to be short term
Is created for the long term and build brands
Slide 12 - Sleepvraag
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Marketing
Advertising
"We are the no1 honey musterd waffle three years in a row"
"Just visit www.mustardwaffle.com to claim your free mini mustard waffle kit"
"did you know that putting honey mustard on your waffle will create a sweet yet zingy snack"
Slide 13 - Sleepvraag
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"A man who stops advertising to save money, is like a man who stops a clock to save time". What does John Timmerman mean by this?
A
You will save time when you stop advertising
B
Advertising takes time and money
C
Advertising is essential if you want to sell clocks
D
Advertising is essential to grow a successful business
Slide 14 - Quizvraag
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Slide 15 - Tekstslide
Teacher:
Tell students they are going back to the Wizer.me worksheet and need to complete exercise 2 and 3. They will link definitions to words and create new sentences in which they show they understand the words' meanings.
Slide 16 - Link
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I now understand the difference between marketing and advertising
😒🙁😐🙂😃
Slide 17 - Poll
Teachers:
Final poll to see if they feel like students understand the difference between marketing and advertising.
Advertising
Marketing
Has to be paid for and is made to be short term
Is created for the long term and build brands
Slide 18 - Sleepvraag
Teachers:
Students drag the definition to the two concepts and get instant feedback on whether they have understood the difference.
I feel like I understand and can use the words used to discuss marketing and advertising
😒🙁😐🙂😃
Slide 19 - Poll
Teacher:
Students fill in this last poll to see if they feel they have understood the words. If some students indicate they haven't, the teacher can provide some help in what to work on.
Slide 20 - Tekstslide
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