Lesson 1

• Engels
• Middelbare school
• vwo
• Leerjaar 4

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Textual analysis lesson 1

Text types

The Big 5

Text types

List as many different types of texts as you can think of in 1 minute on the next slide. 

To give you an example: ‘advertisement’

Today's lesson

Starting Textual analysis

• Textual features and what they do
• The Big Five

text types

Differences between text types

What is the difference between an advertisement in a magazine and an application letter for a large company?

1. What differences in the audience and purpose can you list?
2. What differences in topics can you list?
3. What differences in language and layout can you list?

What is the difference between an advertisement in a magazine and an application letter for a large company?

Textual analysis

Part of the aim this year (and for your IB exams in a few years) is that you are able to recognise, analyse and write different text types

• Showing your understanding of the effect of language, layout and visuals in different types of texts
  
• “If I want to persuade a person to buy my product, I need to convince them of the necessity. If I want to convince them, I have to use an effective combination of language and visuals. I have to adopt convincing language.”
  

Textual analysis is ... 

Recognising and describing different text features and their effects on a reader.

Include the Big 5 in your textual analysis and you know your analysis is complete.

The Big 5

Every type of text is written for a particular audience, for a particular purpose

Make-up advertisement in magazine:

(professional) women interested in appearance; to make these women buy that particular brand of make-up

Background news article on the status of bitcoins

Adults interested in world politics and economics; to provide detailed information on the topic

The purpose and the audience determine the topic, the tone and mood of the text, the language and style and the structure of the text

Let's practise...

The next slide contains a printed advertisement published in the USA in 2013

For the ad, try to determine:

The ‘authors’

The intended audience

The purpose

Interesting points to mention with regard to language use, wording, visual representation, colour use. In other words: what would you focus your analysis on?

stylistic devices /
stylistic features

language techniques
(AFOREST)

Tone, mood & style

Stylistic features, tone and mood are used in all sorts of texts to reach an audience and to achieve different purposes

Take a look at the speech by Emma Watson and try and find stylistic features

Underline and label!

Then think about the purpose – what specific effects do they have?

One stylistic feature I found in Emma Watson's speech.

Homework

For next class: write a short paragraph about the Emma Watson speech, specifying what the audience and purpose are and how that is linked to the style and language of the speech  (75-100 words)