Unique Selling Points > AIDA

Previously...

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Slide 1: Slide

EngelsMBOStudiejaar 2

This lesson contains 16 slides, with interactive quizzes, text slides and 1 video.

Lesson duration is: 60 min

Items in this lesson

Previously...

Slide 1 - Slide

Present simple / continuous

Slide 2 - Slide

Present Simple & Continuous

Slide 3 - Slide

Go to: kahoot.it

Slide 4 - Slide

Today's programme:

Studiemeter: First Aid Course English
Introduction: the AIDA selling model

Slide 5 - Slide

Slide 6 - Slide

Slide 7 - Slide

Slide 8 - Video

01:28

How do sellers usually catch the attention of customers?

Slide 9 - Open question

01:57

Why is the AIDA funnel, shown in the video, narrow at the bottom?

Slide 10 - Open question

04:28

What is important when you want customers to take action and buy your product?

Slide 11 - Open question

What does the acronym AIDA stand for?

Slide 12 - Open question

What increases the desire to buy a certain product?

Emotions

Good customer reviews

Being hungry

Slide 13 - Quiz

How does GYMSHARK catch people's attention?

Commercials on television

Online advertisements

Online ads and a lot of followers on social media

by using flashing colours

Slide 14 - Quiz

How does GYMSHARK make sure to peak people's interest and make them desire to become a member?

By using influencers

By posting videos on social media

By offering a free trial period of a month

Slide 15 - Quiz

The end!
How do you feel about this lesson?

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Slide 16 - Poll