OCN L3 Marketing a travel and tourism event - Factors

• Travel and Tourism
• Further Education (Key Stage 5)

OCN L3 Marketing a travel and tourism event 

Understand factors which influence the marketing of events within travel and tourism.

What is a 'factor'?

What does the P stand for in the PESTLE acronym?

1. Past
2. Political
3. Plastic
4. Preliminary

What does the S stand for in the PESTLE acronym?

1. Special
2. Subjective
3. Social
4. Silly

What does the L stand for in the PESTLE acronym?

1. Legal
2. Limited
3. Lazy
4. Liable

PESTLE factors

Political

Economic

Social

Technological

Legal

Environmental

Political

Government related, can include 

• government policies surrounding marketing
• political stability in the country where the business is located
•  countries it markets within and to
• foreign trade policies/trade restrictions (BREXIT)

Economic

The current economy, can relate to:

• economic growth
• interest rates
• exchange rates
• inflation (prices of goods and services)
• disposable income of consumers 

Social

People, for example

• age
• gender
• religion
• culture
• nationality
• health awareness
• careers

Technological

Growth and continual development of technology:

• ways to produce products (events)
• ways of distributing products (events)
• ways to market products (events)

Legal

Policies and legalities:

• health and safety
• equal opportunities
• advertising standards (ASA)
• consumer rights, product labelling 

Environmental

Major current international focus on:

• raw materials
• pollution
• being ethical and sustainable
• carbon footprint

How would Political factors influence the marketing for the Holiday World Show, Belfast?
https://holidayworldshowni.com/

How would Economic influence marketing for the Monaco Grand Prix, Monte Carlo?
https://www.formula1.com/en/racing/2024/Monaco.html

How would Social factors influence marketing for the Fringe Festival, Edinburgh?
https://www.edfringe.com/?gad_source=1&gclid=EAIaIQobChMI6oXS_Ii8hAMVGplQBh30OwphEAAYASAAEgIpvfD_BwE

How would Technological factors influence marketing for Belfast Vital, Belfast?
https://www.ticketmaster.co.uk/belfast-vital-tickets/artist/5225872

How would Legal factors affect marketing for the North West 200, Northern Ireland?
https://www.northwest200.org/

How would Environmental factors influence marketing for Glastonbury, England?
https://www.glastonburyfestivals.co.uk/information/

Learning Outcome 1

Conduct a PESTLE analysis to 

Summarise with examples factors which influence the marketing of events within travel and tourism.

SUMMARISE (verb): give a brief statement of the main points

Save your work as this will be used for Assessment Criteria 1.1