6A - Word on the street

• Engels
• Middelbare school
• vwo
• Leerjaar 1

Question: Imagine you really want these sneakers. Who has influenced you to want these? Where might you have seen these shoes before? 

Read text: The influencers

10 minutes to read the text. 

Write down difficult words or words you do not understand

Have a look at exercise nr 2

Any difficult words from the text?

discuss difficult words for PWF

The girl in the café

1. is being sold something
2. has the same conversation with a different boy
3. is working with the boy
4. will probably buy the computer game

This is ex. 2 SB

The tourist in the street wants

1. someone to help them
2. to help someone
3. to advertise something
4. to give something away

Stealth marketing is

1. marketing through personal recommendation
2. advertising in magazines
3. marketing by teenagers
4. expensive and difficult to do

When companies use stealth marketin, they

1. sell their product in an illegal way
2. give away their products for customers to try
3. use people that customers 'trust'to sell something
4. only use people on the street to sell something

What does Tanya say about stealth marketing?

1. It makes her feel uncomfortable
2. She often has to pay for products
3. She enjoys making videos of shopping trips
4. It makes her feel better than her friends

Now ex. 4 + 6

tricks

1. to talk someone into doing something
2. to lie to someone

launch

1. to advertise something for the first time
2. to show something so people can look at it

research

1. to study something in more detail
2. to aim something at someone

targets

1. to lie to someone
2. to aim something at someone

persuade

1. to talk someone into doing something
2. to have an effect on someone's ideas and choices

influence

1. to have an effect on someone's ideas and choices
2. to advertise a product and encourage people to buy it

promote

1. to advertise a product and encourage people to buy it
2. to aim something at someone

display

1. to advertise something for the first time
2. to show something, so people can look at it

on special offer

brand image

insider knowledge

marketing agency

company that develops ideas for adverts

to have more information about a product than other people

an idea associated with its name

cheaper than usual

Next up: 

1. Do ex. 5, page 69 SB (keys slide 20)
2. Check the answers to review p. 67, unit 5  (Keys slide 21)

Answers to ex. 5 p. 69

1. persuade                       5. display       
2. launch                     6. promote / are promoting 
3. research                         7. target        
4. trick                                  8. influence

https:

Do exercises in the workbook

The WB is in Google classroom, unit 6 - do ex. 1-4

Homework: 

Finish ex in WB (1-4)

Study: Unit 6A vocabulary (click here: quizlet)

finish exercises you haven’t finished yet

Today - 2BVH

Finish page 68-69 SB

Finish page 44: ex 1-4

Finish ues publishing

Finish read theory: 4 texts