English 1.1 lesson 5

• English
• HBO

Today

• Questions about the format portfolio
• Analysis of a press release
• Feedback on your press release draft

Format

Moodle - Engels -Cursusmateriaal - Format portfolio English 1.1

Look up this format. This is how it works:

- fill in relevant details

- copy & paste your work

- add screenshot of TextAnalyzer

Do you have any questions about this format?

Analyse a press release

Go to:

https://www.thebalancesmb.com/proper-press-release-format-3515620

Work in small groups - you have 10 minutes

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.

Questions about the sample

WHO (par. 1)
Who issues the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place (day, date, time)?

WHY (par. 1)
Why is the event organised?

1. To celebrate startup talent and kick off Startup Summer 2019
2. To celebrate startup talent
3. To kick off Startup Summer 2019

HOW (par. 1)
How is up-and-coming startup talent celebrated and Startup Summer 2019 kicked off?

1. By joining Startup Colorado
2. By organising a party

HOW (par 1)
How is the event made especially interesting to join?

1. By involving the local entrepreneurial community
2. By kicking off Startup Summer simultaneously

Par. 1

Why are Boulder, Denver and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Can all students who are interested work at the Colorado startups mentioned in par. 2?

1. Yes, everybody can join the party by registering with Eventbrite.
2. No, only the most promising entrepreneurial students

Par. 2

Where will the students who will participate in the Startup Summer programme be received for lessons?

1. At AMG headquarters in Greenwood Village
2. At the kickoff party in Boulder, Colorado

Par. 3

What is the function of par. 4 (starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

Note the new information

Start with:

• FOR IMMEDIATE RELEASE

or with:

• Embargoed for Release Until Sunday, October 7, 2018, at 2 p.m., EDT

EDT = Eastern Daylight Time (time zone in Eastern part of USA)

CET = Central European Time

(time zone of The Netherlands)

Add the dateline:

Use the following format to identify the location and the date of the release:

CITY, State, Month, Day, Year—

or for Europe:

CITY, Country, Day, Month, Year—

Capitalisation in headline

Use capital letters for:

• nouns
• verbs
• adjectives
• adverbs

Indicate the End

# # #

Add to draft

Add this new information to your draft

Peer feedback

• Save your draft under another name
• Form a pair with another student
• Exchange copies, and switch on "Track changes" (tabblad controleren / knop "wijzigingen bijhouden") 

Homework - before the next class

• Revise web lectures and LessonUps (including reading assignments)
• Rework your text based on the feedback (peer feedback in class, expert feedback on Teams)
• Run your text through the Editor and Grammarly once more
• Make the TextAnalyzer analysis

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