English year 1 term 1 lesson 4 ASHLEY

• Communicatie
• HBO

Starting our descent: lesson 4

Lesson Objective

Students will strengthen their feedback giving skills

(point 1), students will strengthen their feedback

receiving skills (point 2), and students will have

obtained all of the necessary information to

complete their press release accordingly (points 1-3).

Written Assignment 2

Make sure you have a word document uploaded in the correct folder on Teams for teacher feedback. Do not use Teams to give peer feedback this time.

PEER REVIEW

Using the 7 questions from this checklist (available on Moodle), you will 

1. give your peer feedback to one classmate and then 

2. review your own work by answering these questions

Team up with someone who has done as much work as you

Compare how you filled in assignment 2 (press release proposal)

Are there any differences that you do not understand? Ask someone else! (or your teacher)

Can you pay your classmate a compliment?

Can you give your classmate a tip?

Final draft

Written Assignment 2 (final PR proposal) Deadline: Upload as a word doc on Teams by 5pm on October 8.

Do we need a 5 minute break?

Yes

No

Extra feedback moment

If you were sent an ''insufficient'' mark for written assignment 1 or 2, or you're verbally informed written assignment 3 was ''insufficient'', you may resubmit one of these documents for additional feedback in the "Last chance" feedback folder on Teams. You can use it for whichever assignment you want.

Deadline: 11:30pm Sunday, October 17th

Expert feedback overview

6x expert

Written assignment 1: 2x by Email

Written assignment 2: 1x on Teams comments/1x in class / Teams comments

Written assignment 3: Verbal in class + general Teams comment

Last chance: Submit assignment of your choice for Teams comments by 11:30pm October 17 ("last chance'' folder)

What are the three things that ensure a press release is used by the media?

Timeliness, news-worthiness, relevance

What is the inverted pyramid?

True or false: press releases should be written in the third person voice

1. True
2. False

The tone should be objective/neutral and not informal/overly exaggerated.

Where does the contact information go in the press release template/what is included?

Top left corner.

Contact info: company name, address, press contact name, phone number, Email, website

Where does the information go about WHEN to release the news?

Top right - mention for immediate release or release before/after date.

What makes a strong press release headline (title)?

• concise
• catchy (uses alliteration) 
• no buzzwords, jargon or filler language
• try to be interesting without losing intregrity

How long should the press release be?

1. 1000 words
2. No limit
3. 350 words
4. 500 words

+/- 10%

What goes in the lead paragraph?

MOST IMPORTANT INFORMATION FIRST!

Who, what, where, when, why and how.

What should you remember about using quotations in a press release?

Accurately quote experts, make their connection to the news clear (first + last name and title or relevance). If you cite data that require APA citation, use APA in-text referencing + a reference list.

What should come at the end of the press release?

A short description of the company/organization. 

What is the symbol used to end your press release?

###

Rate your confidence in writing a press release

😒🙁😐🙂😃

www.eventbrite.com

Useful blog post if you are struggling!

Preparations before next lesson

1. Submit draft version of the press release on Teams before next lesson

2. Watch this video: https://www.youtube.com/watch?v=RlPCeSHMlYc

3. Complete the MGL online practice exercises/watch grammar videos for unit 25

4. Complete the progress check online via MGL units 23-25

5. *if needed* Review the book explanation for units 25 (p. 111-112) and complete the exercises (p.113-114)