English year 1 term 1 lesson 5 Ashley

• Communicatie
• HBO

Landing: lesson 5

Lesson objective

Students identify knowledge gaps by checking their

knowledge of previously learned material (points 1 &

4), students hone their press release writing skills by

completing exercises (point 2) and acquire new

language/communication skills (point 3).

PR format

• Title and Italicized Subheading to summarize the News
  
• News Location and news peg in opening line
  
• Two to Three Paragraphs to Add Information
  
• Bulleted Facts or Figures (optional)
• Direct quotes from important people (optional & can be fictional in this case)
• Company Description at Bottom
  
• Contact Information and "For Immediate Release" at the Top
  
• A "###" at the End

Real world examples

Royal Caribbean

Cheap Tickets

StudentUniverse

Practical writing exercise

Return to the transcript exercise from lesson 3 (dialog - found on Padlet). In groups of 2 or 3 we will craft a press release for the client based on the information in the transcript. Please upload one press release per group following the format from this LessonUp (slide 3) on Teams. Once the groups have been formed, you have 25 minutes to write it/5 minutes to upload it.

Do we need a 5 minute break?

YES

NO

PR review

We will pick 2 or 3 example press releases to review as a class now. Look out for the 5 w's + how, interesting supporting information, quotes/facts/figures, and format.

Grammar review (book) module 5: page 116-117

Answers found on

Page 393

Written Assignment 3

All versions of the press release for written assignment 3 must be uploaded to the written assignment 3 folder by 9am on Monday, October 11th. I will download the word documents with names on them that are uploaded by or before then into one document that will be used for the in-class teacher + peer feedback session that will take place in lesson 6.

Are you feeling confident in writing the press release?

Yes

No

Somewhat